In this 15-minute session, Kristin Leh of Rove Refinery will walk through the brand elements that help fashion and product-based businesses look more credible, cohesive, and ready for bigger opportunities. Drawing from 15+ years of experience across fashion, footwear, lifestyle, and consumer brands, including work with Vince Camuto, JLO Jennifer Lopez, Jessica Simpson, Lucky Brand, G.H.Bass&Co. and Dickies. Kristin will share the common gaps that make a brand feel less established from unclear positioning and inconsistent visuals to packaging, photography, websites, and social presence and what to consider before launching, pitching buyers, or scaling.