In an industry defined by constant change, the pressure to deliver newness has never been greater but the real story often happens behind the scenes. This session explores how leading brands are balancing innovation with consistency, what “newness” actually means to today’s consumer, and how companies can continuously evolve without losing their identity.  At the same time, it dives into the critical role of the supply chain, how sourcing teams, product development functions, and strategic partners are becoming key drivers of innovation and speed to market. Jason Kra of Li & Fung joins Edward Hertzman of HGI to unpack how brands can better leverage their sourcing ecosystems to unlock new ideas, accelerate timelines, and bring fresher products to market faster, turning backend operations into a true competitive advantage.