Sustainability in fashion is no longer just about setting goals, it's about deciding where to focus. Between measurement tools like LCA and Product Environmental Footprinting (PEF) methodologies, evolving policy pressures, and 'voluntary' commitments such as the Science Based Targets initiative, brands are managing a growing set of overlapping frameworks with limited time and resources. This panel will explore how companies are prioritizing efforts in practice - how time, budget, and teams are allocated, what actually drives progress, and how brands are translating frameworks into measurable results.