With more than three decades of experience designing and scaling products for leading global brands, including Nike, New Balance, Reebok, and Seventh Generation, Stephanie cofounded Endstate in 2021 which was acquired by Alliance Entertainment in December 2025. By embedding NFC chips directly into items, Endstate Authentic links each product to a secure digital identifier that enables authentication, unlocks exclusive digital content and experiences, complies with DPP regulations, and provides brands with actionable insights into customer behavior. The platform’s patented and patent-pending technologies support authenticated peer-to-peer resale, allowing brands to participate in secondary markets while maintaining product integrity.